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Privacy Policy

Last Updated: February 17, 2025

Introduction

Simmons Sporting Goods ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or make purchases in our store.

Information We Collect

 

Personal Information Collection

We collect personal information when:

  • You voluntarily provide it while using our website or services
  • You submit your phone number to receive messages via 10DLC
  • You make purchases online or in-store
  • You create an account
  • You sign up for communications
  • You participate in surveys or promotions

 

Types of Personal Information

We collect:

  • Name and contact information
  • Date of birth
  • Government-issued identification numbers
  • Billing and shipping addresses
  • Email address
  • Phone number
  • Payment information
  • Firearms license information (FFL)
  • Background check information

 

Automatically Collected Information

  • IP address
  • Browser type
  • Operating system
  • Device information
  • Browsing patterns and preferences
  • Cookies and tracking technologies
  • Shopping cart contents
  • Website usage data

 

How We Use Your Information

We use the collected information for:

  • Processing and fulfilling orders
  • Verifying identity for firearms purchases
  • Conducting required background checks
  • Communicating about orders and services
  • Sending promotional materials (with consent)
  • Sending messages via 10DLC as per your request
  • Improving our services and user experience
  • Analyzing customer preferences
  • Complying with legal obligations
  • Preventing fraud and unauthorized access
  • Responding to customer service inquiries

 

Information Sharing and Disclosure

We may share your information with:

  • Federal Firearms Licensed (FFL) dealers
  • Law enforcement agencies (as required by law)
  • Payment processors
  • Shipping carriers
  • Service providers and contractors
  • Government agencies for compliance purposes

We do NOT share or sell end-user information to third parties or affiliates for any marketing, lead generation, or analytics purposes.

 

10DLC Messaging Service

 

Privacy and 10DLC

As a 10DLC service provider, we adhere to the following principles:

  • Privacy policies and terms and conditions are displayed next to phone number entry fields
  • End user information is protected and not shared or sold to third parties
  • Opt-in and opt-out procedures are clearly outlined in both the call-to-action (CTA) and Terms and Conditions
  • Opt-in and opt-out occur via the 10DLC number only
  • Short code opt-out routes are not used

 

Opting Out of Messages

  • Text STOP to the 10DLC number to opt out of messages
  • Text HELP for assistance or questions
  • Standard message and data rates may apply

 

Data Security

We implement appropriate security measures to protect your information:

  • Encryption of sensitive data
  • Secure storage of firearms records
  • Regular security assessments
  • Limited employee access
  • Secure payment processing
  • Physical security measures
  • Regular system updates
  • Employee training on privacy practices

 

Your Rights and Choices

You have the right to:

  • Access your personal information
  • Request corrections to your data
  • Opt-out of marketing communications
  • Delete certain information (where legally permitted)
  • Review your purchase history
  • Update your preferences
  • Request data portability

 

Cookie Policy

We use cookies to:

  • Maintain shopping cart contents
  • Remember user preferences
  • Analyze site traffic
  • Improve site performance
  • Enable certain website functions

You can control cookie settings through your browser preferences.

 

California Privacy Rights

California residents have additional rights under the CCPA, including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of information sharing
  • Right to non-discrimination for exercising rights

 

Legal Compliance

We maintain records as required by:

  • Federal firearms laws
  • State and local regulations
  • ATF requirements
  • Payment card industry standards
  • Consumer protection laws

 

Special Provisions for Firearms Purchases

For firearms transactions, we:

  • Verify identity and age
  • Conduct background checks
  • Maintain required records
  • Share information with FFLs
  • Comply with all ATF regulations
  • Document serial numbers
  • Record transaction details

 

Changes to Privacy Policy

We reserve the right to update this Privacy Policy. Changes will be posted on our website with an updated "Last Updated" date.

 

Contact Information

For privacy-related questions:

 

Children's Privacy

We do not knowingly collect information from children under 18. Customers must be:

  • 21 or older for handgun/handgun ammunition purchases
  • 18 or older for rifle/shotgun purchases